#1 New York Times Bestselling Author, Aaron Blabey, engaged Protein to bring his creations to digital life for his millions of loyal fans. Our challenge was to develop an interactive web experience that represented each of his books' universes in their own unique style, while integrating an easy-to-use content management solution.
How we added Protein
We worked closely with Aaron, faithfully elevating his world-renowned characters within digital environments. We animated scenarios with custom React technologies, developing a custom WordPress solution. The project was launched within budget and in time for the world premiere of 'The Bad Guys' Major Movie Picture by Dreamworks Animation, starring Sam Rockwell, Marc Maron and Awkwafina.
This project was one of the most gratifying and collaborative creative projects in our 20 year history. The web experience met all expectation. A fun, engaging, immersive and interactive user experience. Optimised for web and mobile. The website has won numerous awards for design, build and animation.
The Bad Guys movie has an 93% audience score on Rotten Tomatoes!
Gold - Best Visual Appeal
Gold - Children/Youth Websites
Gold - Best Use of Animation