Protein were engaged to develop the digital strategy, digital production and promotional graphics for ASICS' Retail Stores. Our main challenge was to distill, and communicate the sales team's key points into a customer-facing in-store animation. Supported by an iconic graphic design that would intrinsically connect all locations, and 'flow' between stores.

Working with ASICS' retail design agency, we created an animation to work within an 'Iris' circular video screen. The animation engages customers, leading them to the all-important running wall. Helping them identify which side of the wall will offer them the best shoe for their human performance. We designed a custom 'flow' graphic that weaves around the stores, representing ASICS' philosophy 'a sound mind in a sound body'.