Ferrero required an innovative solution for promoting Tic Tacs to a younger audience. Protein approached the brief with a focus on social channels and the ability to build a viral campaign. Our challenge was to concept an idea that would increase audience engagement, while resonating with youth and adult customers.
Protein created the 'Tic Tac Tricks' campaign, partnering with social media star Zach King. The digital ads positioned the candy as inventive and fun. Audiences ate them up, consuming the ads to the tune of over 100million views on the client's ANZ Youtube Channel alone. The campaign was one of Australia's top 5 viewed social campaigns of the year.
Million Youtube views for the first campaign
Million aggregated views total
Pre-roll stories created
Percent increase in product per campaign