Protein were engaged by Goodman to elevate their online investor insights and annual reports. The challenge was to take communications that were traditionally distributed in print, then reimagine them in a digital environment, in innovative ways.
How we added Protein
Protein took the corporate brand and focused on user experience and digital innovation. We created a unique UX design that allowed users to see their reading progress within the reports, in real-time. This UX innovation encouraged users to read further, dig deeper and explore beyond their expectations.
The Investor Insight and Annual Report digital experiences immediately engaged users far beyond the expectation of their previous versions. Users stayed within the experiences far longer, visited multiple times over and explored further than ever before. Protein's projects elevated analytics year-on-year.