As popular Health Food brand MyMuscleChef grew, Protein were asked to design a better user experience and interface design for their customer-facing mobile App. Our challenge was to create fast pathways to products, while maintaining a stunning UI design, delivering personalised statistics.
How we added Protein
We ran an extensive UX Design Phase with the MYMC team. Developing a robust user experience design and wireframes that were tested against user groups. We introduced innovative new features. Then created a clean, fresh new look for the digital App.
Our user interface design allowed for multiple SKU's, ratings, nutritional value and much more. We balanced a healthy lifestyle design with a digital delivery look and feel.
The App intake exceeded the client's expectations with signups increasing with the successful launch of the App. The MYMC brand has grown from strength-to-strength and we were proud to play a small part in the digital evolution of the brand.