Increasing Engagement for Healthy Food Delivery

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Our Challenge

As popular Health Food brand MyMuscleChef grew, Protein were asked to design a better user experience and interface design for their customer-facing mobile App. Our challenge was to create fast pathways to products, while maintaining a stunning UI design, delivering personalised statistics.

How we added Protein

We ran an extensive UX Design Phase with the MYMC team. Developing a robust user experience design and wireframes that were tested against user groups. We introduced innovative new features. Then created a clean, fresh new look for the digital App.

Our user interface design allowed for multiple SKU's, ratings, nutritional value and much more. We balanced a healthy lifestyle design with a digital delivery look and feel.

The Result

The App intake exceeded the client's expectations with signups increasing with the successful launch of the App. The MYMC brand has grown from strength-to-strength and we were proud to play a small part in the digital evolution of the brand.