AMP Capital

Designing an Eaterie Icon for Sydney's Inner West

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AMP Captial

Protein were engaged to create the brand identity for inner west Sydney's eatery destination 'Smidmore Street'. A fresh, vibrant food avenue at the creative heartbeat of Newtown and Marrickville.

The Result

The eclectic intersection of restaurants, pop-ups and street-food are all held together with our central brand. A refined, yet accessible identity that was designed to be flexible for any style of food, no matter your taste.